Cross-Border Growth Strategy & Expansion for Established and New Consumer Brands

Executive advisory for Brands and leadership teams expanding across Europe and Central & Latin America.

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Executive Leadership. Regional Depth.

Atlantic Consulting is a boutique advisory firm focused on cross-border growth strategy for established consumer brands operating between Europe and Latin & Central America.

We advise leadership teams navigating multi-country expansion, regional complexity and operational scale - providing disciplined strategic guidance grounded in real executive experience.

Meet our founder

We understand not only strategy - but the business partners and organizational structures that bring strategy to life

Over more than three decades operating across Latin & Central America and Europe, Atlantic Strategy has cultivated long-standing relationships with senior executives, franchise operators, distributors groups and retail partners across the region.

This network spans:

  • Multi-country retail and wholesale operations

  • Franchise groups and master license partners

  • Regional supply chain and distribution leaders

  • Institutional investors active in consumer brands.

These relationships provide informed perspective, local market intelligence and practical insights into the realities of cross-border execution.

Our Strategic Principles

Atlantic Strategy is guided by a disciplined advisory framework designed for established consumer brands operating across complex regional environments.

Our principles shape how we evaluate decisions, structure growth and support leadership teams.

Strategic Clarity

We bring structured thinking to complex cross-border decisions

Expansion requires prioritization, sequencing and alignment. We focus on defining clear pathways before execution begins.

Operational Realism

Strategy must translate into execution

Our advisory reflects real multi-country operational leadership experience. We assess structural feasibility, governance alignment and organizational readiness before recommending growth initiatives.

Commercial Discipline

Sustainable growth requires structural integrity

We prioritize margin health, distribution efficiency and governance strength over short-term expansion metrics.

Executive Discretion

Strategy matters require trust.

We engage directly with leadership teams in a confidential, independent and structured advisory capacity.

Leadership and Track Record.

(2025 to present)

  • Close-up of vintage industrial textile machine with spools of thread in black and white.

    Cross-border Retail, Distribution Strategy and Implementation for a Leading Central & Latin America textile Group

    Provided cross-border advisory on retail and distribution strategy across Central and Latin America, Commercial and implementation as well as market launch strategy. Engagement included market analysis, consumer deep dive, negotiation with strategic partners, distribution structuring, assortment architecture and cross-country roll-out coordination across complex multi-market environments.

  • Black and white photo of a clothing store aisle with denim and t-shirts hanging on a rack, shelves with folded clothes and hats on the background.

    Strategic Advisory to Established U.S Apparel Brand

    Advised executive leadership on cross-border expansion into Central and Latin America. Scope included channel architecture, market prioritization and governance alignment to support disciplined internal growth

  • Black and white photo of a laboratory with various glass containers, including a beaker, bottles, and jars, and a dropper with a liquid dripping into a small glass vial.

    European Beauty Brand Expansion Strategy

    Advised leadership on regional expansion and brand positioning across multi-market European environment. Engagement centered on product development, distribution strategy, commercial structure and operational readiness for scale.

Previous Leadership Roles

Institutional leadership across global consumer brands

Founder & Managing Partner

Rui Araújo da Silva brings over three decades of leadership in global consumer brands, with extensive expertise in fashion retail, beauty and lifestyle sectors.

Prior to founding Atlantic Strategy, Rui held senior executive leadership roles overseeing multi-country operations across more than 20 markets. His experience spans retail, digital commerce, wholesale, franchise, distribution & licensee partners, manufacturing and organizational leadership across diverse economic and cultural landscape.

His experience spans:

  • Multi-country Operating structures across mature and emerging markets

  • Governance frameworks within franchise and partner networks

  • Strategic response to Economic volatility and structural shifts

  • Multi-channel retail environments

  • Large-scale regional growth and expansion initiatives

  • Governance frameworks across franchise and partner networks.

  • M&A process management in Latin America

Throughout his career, Rui has built high-performance teams, strengthened multi-market structures, build key relationships with business groups in the region and guided brands through disciplined expansion across complex territories.

Confidential Executive Inquiry

Whether you are:

Entering a new regional market

Reassessing your multi-country operating structure

Evaluating distribution or franchise frameworks

Preparing for cross-border expansion

Optimizing performance across European or Latin & Central America markets

Atlantic Strategy provides confidential, executive-level advisory for established consumer brands operating across complex regional environments.

We engage directly with leadership teams, boards and investors on strategic matters requiring clarity, discretion and operational depth.